Marketing your Value as a Data/AI Consultancy
How we helped Domain Methods understand their strengths, create a cohesive vision for their future positioning, and build a targeted go-to-market strategy to take them to the next level:
Outcomes
Identified a clear market position for Domain Methods to grow into over time
Defined 4 client personas for Domain Methods as part of GTM strategy
Incorporated new GTM strategy into existing marketing efforts and campaigns
Uncovered root causes for inability to achieve ideal GTM strategy on their own
Context
Domain Methods is a marketing-focused boutique data consultancy struggling with market positioning and building unique offerings in a crowded space - looking to scale beyond charging exclusively for time and moving towards selling differentiated service offerings as it grows.
Objectives
Defining Domain Method’s differentiated positioning in a crowded market
Align Domain Method’s positioning to ICP and Buyer Personas to support sales
Building optimized offerings (and pricing) based on new market positioning
Client Perspective
“Leading a Data & AI consultancy means constantly refining how we position ourselves in a fast-moving market. Superposition's workshop approach cut through the noise and helped me transform vague ideas into a clear strategy and concrete offerings.
The process is collaborative, focused, and energizing. You'll be amazed at how clarity emerges from even a single session - and how intellectually intensive the work feels.”
Jason Hart, Founder - Domain Methods
How We Did It
Completed initial 90-min discovery session to define structure for a series of workshops intended to define GTM Strategy
Created list of primary internal and client-facing goals to achieve as part of upcoming workshops
Prioritized ongoing priorities for Jason and his team to focus on as part of workshops (and for Superposition to help define)
Phase 1: Therapy Mini-Workshop
Completed eight 2-hour workshops over the course of 10 weeks to build Domain Methods GTM strategy
These sessions defined a differentiated position for Domain Methods within the marketing analytics consulting space, taking into account Jason's strengths as a founder, his experience, and possible market niches
Each session involved all other Domain Methods team members and focused on building a cohesive perspective across each topic to come to a collective answer
The work was split across 2 sets of sessions:
Defining the Differentiated Offering:
Understanding Strengths + Weaknesses
Defining an ICP
Creating Real Value for Clients
Building
Putting the GTM Strategy into Action
Defining the Marketing Funnel
Capturing Outbound vs Inbound Interest
Building a tactical implementation plan
Activating the strategy & next steps
Phase 2: Prioritization Workshop
Phase 3: Implementing GTM Strategy
Used outputs from workshops to generate a comprehensive GTM strategy & roadmap for Domain Methods team, including findings from discussions, market perspectives, to-dos, etc.
Structured a set of 1-on-1 follow-up sessions in weeks following workshops to track progress & success for ideas
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