Marketing your Value as a Data/AI Consultancy

How we helped Domain Methods understand their strengths, create a cohesive vision for their future positioning, and build a targeted go-to-market strategy to take them to the next level:

Outcomes

Identified a clear market position for Domain Methods to grow into over time

Defined 4 client personas for Domain Methods as part of GTM strategy

Incorporated new GTM strategy into existing marketing efforts and campaigns

Uncovered and solved root causes for inability to achieve ideal GTM strategy on their own

Context

Domain Methods is a marketing-focused boutique data consultancy struggling with market positioning and building unique offerings in a crowded space - looking to scale beyond charging exclusively for time and moving towards selling differentiated service offerings as it grows.

Objectives

Defining Domain Method’s differentiated positioning in a crowded market

Align Domain Method’s positioning to ICP and Buyer Personas to support sales

Building optimized offerings (and pricing) based on new market positioning

Client Perspective

Leading a Data & AI consultancy means constantly refining how we position ourselves in a fast-moving market. Superposition's workshop approach cut through the noise and helped me transform vague ideas into a clear strategy and concrete offerings.

The process is collaborative, focused, and energizing. You'll be amazed at how clarity emerges from even a single session - and how intellectually intensive the work feels.

A picture of one of our clients, Jason Hart (CEO of Domain Methods), who we helped create a differentiated positioning and GTM strategy through our workshops!

Jason Hart, Founder - Domain Methods

How We Did It

  • Completed initial 90-min discovery session to define structure for a series of workshops intended to define GTM Strategy

    • Created list of primary internal and client-facing goals to achieve as part of upcoming workshops

    • Prioritized ongoing priorities for Jason and his team to focus on as part of workshops (and for Superposition to help define)

Phase 1: Therapy Mini-Workshop

Workshop poster titled 'Domain Methods Therapy Workshop' with sections on challenges, opportunities, workshop models, and next steps. Sections include challenges like scope creep, client budgets, and self-confidence; opportunities like AI/ML and data adoption. Workshop models categorize internal and external factors affecting structuring, impact, effort, and needs. The 'Bringing it All Together' section features the superposition perspective with key ingredients: purpose, audience buy-in, preparation, chemistry, and fun, along with focus areas like behavior change, deliverables, and outcomes.

  • Completed eight 2-hour workshops over the course of 10 weeks to build Domain Methods GTM strategy

    • These sessions defined a differentiated position for Domain Methods within the marketing analytics consulting space, taking into account Jason's strengths as a founder, his experience, and possible market niches

    • Each session involved all other Domain Methods team members and focused on building a cohesive perspective across each topic to come to a collective answer

  • The work was split across 2 sets of sessions:

    • Defining the Differentiated Offering:

      • Understanding Strengths + Weaknesses

      • Defining an ICP

      • Creating Real Value for Clients

      • Building

    • Putting the GTM Strategy into Action

      • Defining the Marketing Funnel

      • Capturing Outbound vs Inbound Interest

      • Building a tactical implementation plan

      • Activating the strategy & next steps

Phase 2: Prioritization Workshop

A detailed infographic explaining the workshops we built for domain methods, including sections on existing clients, future ICP, and key buyer personas, with diagrams, sticky notes, and color-coded charts.
A comprehensive marketing strategy chart titled 'Domain Methods Marketing Strategy - Defining the Marketing Funnel' divided into three sections: current funnel breakdown, future strategy, and success measurement. It features rows of marketing stages and color-coded squares indicating process status, metrics, risks, and tasks.

Phase 3: Implementing GTM Strategy

  • Used outputs from workshops to generate a comprehensive GTM strategy & roadmap for Domain Methods team, including findings from discussions, market perspectives, to-dos, etc.

    • Structured a set of 1-on-1 follow-up sessions in weeks following workshops to track progress & success for ideas

A marketing funnel diagram with sections labeled Top, Mid, Bottom, and Post, containing stages such as Awareness, Interest, Consideration, Evaluation, Purchase, Retention, and Advocacy, to showcase the outputs of our go-to-market strategy workshops
A table showing different buyer personas in a marketing strategy, including VP of Growth, VP of Revenue Operations, Head of Data, and Head of Product Analytics to showcase an output of our go-to-market strategy workshops with Database Tycoon

Want to see more?

Screenshot of a detailed presentation slide titled 'Superposition Case Study - Go-to-Market Strategy Definition' with sections on client context, objectives, and several workshop phases, including therapy mini-workshop, deep-dive workshops, and strategy implementation, accompanied by slide thumbnails and a testimonial box for Jason Hart, Founder of Domain Methods.
Check out our Case Study Breakdown!
Pixel art illustration of a young person with black hair, glasses, and a white sleeveless shirt running on a treadmill while looking at a computer screen, with a plant in the background to showcase a recap of our GTM strategy work with Domain Methods
Read our Recap!